Tag Archives: mechanical

The Gimmicky Gimmick of Gimmicks

“Gimmick: At circuses and fairs during the 19th century a gimmick was a hidden mechanical device used by magicians to aid them in the performance of tricks. Nowadays a gimmick is any tricky method of making a sales, or a … Continue reading

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Mind Your Ps and Qs

“When mechanical printing was accomplished (90+ years ago), the printing press master was created by arranging individual letters onto a plate and locking them into place.

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