The Gimmicky Gimmick of Gimmicks

“Gimmick: At circuses and fairs during the 19th century a gimmick was a hidden mechanical device used by magicians to aid them in the performance of tricks. Nowadays a gimmick is any tricky method of making a sales, or a business deal, often in the form of a special inducement that is unusual. The word is often used in reverse meaning by those who have exposed the trick that was meant to take them in: “The gimmick is …”

Source: Robby Casteel’s Personal Web Site

This entry was posted in Wordsmithery and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s