The Gimmicky Gimmick of Gimmicks

“Gimmick: At circuses and fairs during the 19th century a gimmick was a hidden mechanical device used by magicians to aid them in the performance of tricks. Nowadays a gimmick is any tricky method of making a sales, or a business deal, often in the form of a special inducement that is unusual. The word is often used in reverse meaning by those who have exposed the trick that was meant to take them in: “The gimmick is …”

Source: Robby Casteel’s Personal Web Site

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